The past year transformed the fitness industry with the forced closures of brick-and-mortar locations. Many gyms, studios and fitness businesses turned to technology to survive, offering existing and prospective members alternative ways to work out. The hybrid model kept countless facilities in business.
As gyms reopen and members return, technology will still play an important part in the member experience. A recent study on consumer trends by The New Consumer revealed that the pandemic prompted 76 percent of all consumers to switch to at-home exercise. What may be surprising is that 66 percent claim they now prefer it. The hybrid model is not going away. Members continue to demand options to work out whenever, however and wherever they want. How can you leverage your digital platform to improve the member experience, retain your members and gain new ones? The solution revolves around one key factor: data.