Digital transformation may be decades old, but it also comes with a couple of misconceptions.
Many companies focus disproportionately on the backend, neglecting the customer-facing frontend. Other companies know that digital transformation is important but assume it’s an unwieldy and time-consuming undertaking. Finally, and perhaps the biggest myth of all, in my opinion, is the notion that businesses are not well-equipped to take on digital transformation efforts themselves and must rely entirely on consultants to do the job for them.
As a result, businesses are failing to realize tangible, significant gains from their digital transformation efforts. Here, we’ll take a look at some of the digital transformation myths, the trends that have uncovered the myths and what’s needed today. (Hint: It’s not more of the same digital transformation initiatives).
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