Few marketing initiatives in the past decade have come with better PR than digital transformation. It is seen as the necessary antidote to a disrupted and digitized world, but part of the reason it has escaped scrutiny is because it is a process not a task. Most companies are “transforming” rather than transformed. So, if anything goes wrong with a company’s efforts in this direction, we can blame it on an imperfect implementation rather than a flawed strategy.

Source: https://www.itproportal.com/features/the-dark-side-of-digital-transformation/


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