Start-ups are born in the cloud: Madhusudan Shekar of Amazon

“Not only do we see startups adopt AWS Cloud services, but the large and mid-scale enterprises, and traditional SMEs too are discovering the benefits of cloud computing,” he tells Sudhir Chowdhary in an interview.They function differently compared to enterprises and directly push their business innovation to the cloud, says Madhusudan Shekar, head, Digital Innovation, Amazon Internet Services. “Not only do we see startups adopt AWS Cloud services, but the large and mid-scale enterprises, and traditional SMEs too are discovering the benefits of cloud computing,” he tells Sudhir Chowdhary in an interview. Excerpts:

Madhusudan Shekar

What business benefits can be observed in a connected enterprise?

Let us first simplify the term ‘connected enterprise’. Connected enterprise is fundamentally the fact that an organisation has implemented sensors and digital components across all of its capabilities and business activities. Components constantly generate information about the infrastructure, manufacturing capability, fleet, force, its distribution network, and so on. You have to then bring the information together to some location, make sense of the behavioural patterns emerging out of the data, and then act. Cloud gives you the platform to bring all the information together as a data lake. You can bring data from multiple disparate sources in this phenomenal environment. Once you bring it in, you take it through a set of processing capabilities. Each team and independent business unit can drive the necessary visualisation and outcomes it needs, and apply machine learning and AI capabilities. HDFC Life is a good example.

HDFC Life has leveraged Amazon Web Services (AWS) Cloud to create a new data platform, Atom, to analyse customer expectations and to engage meaningfully with customers on online platforms. The objective is to simplify the entire journey across multiple touch points – right from understanding a life insurance product to purchasing it. More importantly, it analyses customer behaviour around the services they use, and maps the evolution in order to create new products and services that add more value to their consumers

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