Sony and Microsoft, kissing in a tree, working on AI and cloud technology

The sky is falling. Hell has frozen over. So I suppose it only makes sense that longtime gaming rivals Sony and Microsoft (who’s also getting closer to Nintendo) announced that they’re working together to improve each other’s products.

But that doesn’t mean you’ll be playing on a PlayStationBox (or XBoxStation?) console any time soon. Instead, the wide-ranging partnership is about creating new cloud and AI technologies — namely through the use of the Microsoft Azure cloud computing platform. Both companies will jointly develop new cloud solutions with Azure, which would benefit their gaming and entertainment services.

Sony and Microsoft

Sony will use Azure’s data centers for its gaming and streaming services as well. For enterprise customers, Microsoft and Sony will work on semiconductor chips and AI, combining Sony-made image sensors with Azure’s AI tech. According to the press release, the goal of the partnership is to “deliver more enhanced entertainment experiences for their worldwide customers.”

The two companies signed a memorandum of understanding, a non-legal binding agreement that nevertheless indicates that they’re serious about the collaboration.



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