According to IDC, by 2025 there will be 41.6 billion Internet of Things (IoT) devices, generating a massive 79 zettabytes (ZB) of data. To put that into perspective, in 2006, IDC estimated that the total amount of electronic data created and stored was a mere 0.18 ZB. This growing amount of data represents a vast and exponentially increasing attack surface, which poses a huge opportunity for cybercriminals and a seemingly insurmountable task for those responsible for protecting and securing it. This task is only made more difficult by the lack of regulation and security measures being built into IoT devices at present. As IoT looks to become a foundational aspect of our everyday lives, it’s vital we, as consumers, understand the threats posed to our devices and the data they store.

Ubiquitous uncertainty – Clarifying risk

Most consumers don’t know how to protect themselves and their personal IoT devices. In fact, inadequate security has created a surge in IoT data breaches as unsecured connected devices now account for 26 percent of security incidents. Take for example the tech aisle in your local Home Depot store.


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