Customer satisfaction is the most significant achievement when businesses successfully serve customers. According to me, this is the only thing that matters when a specific business aims of achieving a big chunk of market share and a happy & loyal clientele. There are services out there which fall in the premium category but end by neglecting the customer’s basic needs by failing to satisfy them after the price they have paid for it. Customer experience or customer satisfaction is an essential element for an organisation’s bright future because it shows the quality of services being provided, customer’s fulfilment with the end service and the most important of all; customer support. To attain all this, organisations need to take a step further where making use of the right technology can help them achieve all their targets. Some businesses stick to their traditional method which brings in good company, has a high customer retention rate and even makes a fair amount of profit. But eventually, when their business grows, there are issues which arise like matching the customer’s demands or providing services with higher efficiency. And this is precisely the point where traditional businesses fall behind.