How channel partners are driving hyperscale cloud growth
Hyperscale cloud service providers continue to leverage their low-cost advantage to drive growth. According to the latest worldwide market study by Canalys, Google Cloud was the fastest-growing cloud infrastructure vendor last year – up more than 90% year on year – increasing its share of the total market from 6% in 2017 to 8% in 2018.
The top four hyperscale cloud service providers accounted for 61% of the total market in 2018. Amazon Web Services (AWS) remained the leader on 32%, followed by Microsoft Azure with 17%, Google Cloud in third place with 8% and Alibaba Cloud with 4%.
Hyperscale cloud market development
Canalys reports that hyperscale cloud infrastructure services are in a period of sustained growth, with spending up 46% in 2018 to more than $80 billion. Expenditure is also forecast to surpass $143 billion in 2020.
More businesses are deploying a hybrid multi-cloud strategy, integrating multiple providers with their existing on-premises IT infrastructure. Canalys estimates 30% of cloud infrastructure services spend, just over $24 billion, went through the IT channel of distributors, resellers, service providers and systems integrators in 2018.