Predictive analytics is bringing smarter insights and better efficiency into many areas of our lives, even if we aren’t always aware of it. Take healthcare, for example, a sector that has been firmly in the spotlight in recent months. Scientists have recently combined self-reported symptoms data and artificially intelligent (AI) modeling to predict which early signs of COVID-19 can be used for faster detection.

Interest in using data stores to identify useful patterns is also sparking growing commercial interest. Companies that have watched leading players such as Amazon harness AI engines to fuel ever-more refined product suggestions are starting to see these advanced tools as a potential solution to many issues.



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