Advertising as a sector is notorious for major paradigm shifts. That’s because the shell game of grabbing consumers’ attention never stops, and as programmatic advertising gave way to influencers gave way to branded content gave way to … and on and on, so the game will always roll ahead as savvy marketers break new terrain and legions follow behind in a desperate bid for ears and eyes.

Not surprising, then, that the winds are shifting yet again, and this time the leading edge of the industry is turning its attention to AI. I caught up with Sheri Bachstein, Global Head of Watson Advertising and The Weather Company, to discuss the transformative impact AI will have on the advertising game, as well as what we can expect in terms of adoption in traditional advertising and untested ecosystems like AR/VR.

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