For a competitive edge, embrace the cloud

With the 2019 holiday season coming up fast, more retailers are investing in cloud technology to gain an advantage over their rivals.

During this strategically critical sales period, retailers are turning to cloud solutions to boost their efficiency and agility, scale faster, and serve shoppers better. We’ll see why the cloud is evolving into a business necessity for retailers to improve productivity and the customer experience, especially to stay competitive during the Black Friday and Cyber Monday sales season.

Cloud-computing

Soaring costs convince retailers to rethink how they do business
To see why retailers are looking ahead to the cloud, let’s look back at the factors that have precipitated this change. Traditionally, retailers have kept their IT power nearby. They have stored and managed all of their processing power and data (from retail transactions, orders and financial information) by themselves – and the costs have piled up.

Typically, managing their own data meant retailers would incur a seven-figure capital expenditure on computer equipment and premises to host information, and ensure their retail processes worked across large, complex systems. From day one of installation, retailers incurred the massive costs of depreciation, plus employing an IT team to monitor and maintain the equipment.

Although having these large powerful assets on premises under their direct control may have reassured retailers, the results were expensive and unwieldy. If the retail company grew quickly, it would need to invest heavily in new infrastructure.

Now, to cut costs and complexity, more retailers are turning to the cloud. Cloud computing involves the delivery of computing services—servers, storage, databases, networking, software, analytics, and intelligence to gain faster innovation, flexible resources, and economies of scale.

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