It is a phrase that gets thrown around a lot, but what is the definition of digital transformation? Digital transformation is the process of utilising new technology to create new business processes that can transcend over all your company departments to meet your changing business and industry needs.
“It is not the strongest of the species that survive, nor the most intelligent that survives. It is the one that is the most adaptable to change.” Charles Darwin
As part of your digital transformation you need to reimagine how you engage with your customers across sales, marking and customer service; and therefore, how your business operates overall.
It’s crazy to think that it wasn’t that long ago that your contacts would have only been stored in a desk top rolodex but now you have the chance to future proof your business, because post-it notes or even spreadsheets just aren’t going to provide you with longevity you need to maintain and grow a business in the 2020 and beyond.
So, let’s take a look at the types of transformation available…