E-commerce has come of age in the past two years. Growth that would normally have taken five years has been condensed into one-and-a-half as Indian consumers reoriented their lives to accommodate a pandemic. As we approach the end of 2021, it is becoming clear these changes are not temporary. Shoppers have permanently altered their shopping behavior by shopping more online and expecting a seamless omni-channel experience regardless of their preferred platform or method of shopping. Even now e-commerce continues to advance past its previous highs despite lower COVID case rates. In essence, COVID accelerated the adoption curve of online retail. Organizations that have not made internal shifts that acknowledge this new reality are at risk of being left behind.

Source: https://www.entrepreneur.com/article/397881


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