Australia’s demand for cloud continues to soar

The appetite for public cloud services in Australia continues to grow, with 42% of businesses in the country reporting the use of cloud computing compared with 31% in 2015-16, a government survey has found.

According to the Business characteristics survey conducted by the Australian Bureau of Statistics (ABS), adoption of public cloud services grew across companies of all sizes in 2017-18, with larger firms of 200 or more employees being the keenest adopters.

The study also revealed that insufficient knowledge of paid cloud computing services was the greatest factor limiting or preventing its use, as cited by 17% of businesses.

Cloud services

In addition, the ABS noted that over three-quarters of what it deemed as innovative businesses (78%) indicated that cloud technology was of some importance, compared with only 53% of non-innovative businesses.

Australia’s growing cloud adoption rates have been well documented by industry analyst firm Gartner, which expects the local cloud market to grow by 20.6% to reach A$5.6bn in 2019.

Major global public cloud players, including Amazon Web Services and Microsoft, have established key datacentre facilities in the country, including those catered to the needs of public sector agencies.

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