Amazon turned us down. Now, we’re getting ready

When Dallas lost out on its bid to become at least half of Amazon’s HQ2, it represented a setback for the region, but it also created an opportunity.

We could learn from what we lacked and prepare for a future where the world’s biggest and most dynamic companies cannot afford to say no to what our city and our region have to offer.


Dallas has learned this lesson before. When Boeing selected Chicago over us in 2001, it marked a moment when Dallas had to face the fact that it didn’t have the cultural amenities nor the vibrant downtown that Chicago offered.

Look at us since then. Downtown is transformed. People populate its streets night and day. Gorgeous new parks have bloomed from parking lots. The Arts District is among the finest in any city in America. We answered the challenge.




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