Amazon Has Long Ruled the Cloud. Now It Must Fend Off Rivals.

Amazon.com Inc. and Microsoft Corp. are turning up the pressure on each other as they battle to supply corporate America with remote computing power, stoking a fight that is expected to dominate the tech world over the next decade. Revenues from this business–known as cloud computing–jumped 246% in the previous decade, according to a 2020 estimate from research firm Gartner Inc.

Andy Jassy

Some of the sharpest barbs are now coming from Amazon, long the dominant provider of data storage to large multinationals. Andy Jassy, chief executive of Amazon Web Services, targeted Microsoft in remarks last month to attendees of the company’s annual cloud-computing gathering in Las Vegas.

“They are not prioritizing what matters to you guys as a customer,” said Mr. Jassy of Microsoft. Rivals, he said, were often mere copycats. “There are a lot of companies that have become pretty good at being checkbox heroes, where they kind of look at something we have and they rush to have it out there and say we have it too.”

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